The Corporate Battle For CNN Shows How Flawed American Media Now Is.
On Thursday evening, as rumors swirled regarding an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her network’s 9pm newscast.
While the network is hardly a impeccable news source, her message rang true for numerous observers. It remains one of the organizations where there exists grounded and largely trustworthy reporting – especially during fast-moving events like the one unfolding in the vicinity of a New Hampshire storage facility.
A Vulnerable Situation Amid a Corporate Tug-of-War
Yet CNN, now 45 years old, finds itself in a uncertain position as two massive media corporations compete for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has been drawn into a high-stakes game of mergers and acquisitions, not as a question of what helps the information-seeking public.
“This is yet another example of the profound systemic issues with roots in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.
“It gets presented as a financial tale with powerful individuals as the central actors, but there is hardly any discussion of the public interest,” Pickard added.
The Additional Factor: The Former President
The network's predicament is made more complex by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” adversary.
Remember the chants of “CNN sucks!” at his rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now claims that the network requires new ownership. This can be interpreted as ownership that will shield him from criticism and scrutiny. That is part of why he seems to support Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to prefer that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.
An Outcome of Further Uncertainty
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s hardly a safe harbor. That arrangement could position CNN for a future sale. The cycle continues.
If you ask Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Each proposed deal would be harmful to the country, and both should be contested by the government,” Wu stated.
The Fundamental Issue and a Way Ahead
Whatever happens in this situation, the larger issue persists.
“Our current system is a profoundly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Government actions – dating back to the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can tackle it.
Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that should not imply it will not happen in the future.
Initiatives that strengthen independent news organizations, aid local journalism, subsidize public media, and prohibit the concentration of media power in too few hands are within reach – they are vital for a robust democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN must not be tools in the most recent acquisition battle.