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The platform is rolling out a new feature that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service announced that it now features in excess of 1 thousand million AI videos.

Trial and Implementation

This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement aligns with a surge in AI content, driven by recent content generation software.

AI Proliferation Online

Studies have shown that nearly a tenth of the fastest-growing channels on a popular video site primarily display clips produced artificially. A considerable share of this content is considered “AI slop”, a term for poor-quality, factory-style content that is typically absurd or dreamlike.

Our research shows that a lot of users like content made with AI tools, including computer-generated images to informative clips, and we intend to give people the option to see more or less of that, according to their own choices,” commented a spokesperson.

Scale of AI Content

The service shared that there are currently 1.3 billion videos on its network tagged as artificially created. Overall, in excess of 100 mn videos are added to the app each day, making AI-generated material a relatively small part of its total content library.

User Control Features

Members will be capable of decrease or raise the amount of artificial media they see by accessing the topic control feature in the platform and picking “AI-generated content”. Additional categories that currently be controlled under the tool include news, fashion, beauty, and movement.

Content Labeling and Policies

TikTok’s guidelines oblige users to tag convincing artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the app will henceforth attach an “AI-made” watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from attempting to circumvent the labeling process.

Responsible AI Funding

The platform is furthermore launching a $2 million AI literacy fund for specialists and groups to develop educational content about ethical AI use. This project will benefit charitable organizations specializing in educating programming and robotics.

Content Safety Approach

The video-sharing app has supported its moderation strategy, following controversy over intentions to make redundant numerous safety staff in the United Kingdom. The company is set to cut hundreds of positions in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.

A company official stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content prior to it is viewed by humans. TikTok reported a notable drop in disturbing and violent content reviewed by safety staff over the last 12 months due to intervention by its AI tools.

It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is making a difference work at speed.”